iSquint iPod free video conversion app
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iSquint is a free iPod video conversion app. Update: a commercial app (visualhub $23 USD) will allow fitting up to 18 hours on a single DVD.
convert videos to the newly supported iPod resolutions (640×480 in H.264 - the new standard for downloads from the iTunes store). Other than that, iSquint is still the best solution for one-click, simple conversion from virtually any codec to iPod compatible video